What’s inside the guide?
START WITH ‘WHY’
Without a clear understanding of the ‘why’ – the reason for running the event – and measurable tracking of the outcomes expected, an event issimply a waste of time and money.
SETTING GOALS AND BUILDING YOUR STRATEGY
Successful events are a matter of balance between paired factors: planning and delivery, vision and budget, and form and function.
THE LITTLE BIG THINGS
Visitors are fickle. However high profile your speakers, however flawless your team training, what many guests will remember and discuss with their colleagues are the aspects of your event they didn’t rate highly.
GET PEOPLE TALKING
In many ways, the last thing you want at your event arevisitors. Visitors turn up, look around, have a coffee and go back to work, and play with a flyer or two.