Putting the host front and centre at Sibos
SWIFT Stand – Sibos 2016, Geneva
As part of our planning and management of the SWIFT Sibos exhibition – a leader in the international financial calendar – we’ve been engaged to promote and maintain SWIFT’s own presence at the event.
Acting as a central hub and focal point for the exhibition, which brings together board-level executives from the world’s top banking and governmental institutions, our SWIFT exhibit seeks to provide a mixture of formal and informal spaces for facilitating the high-level networking activity that defines Sibos. 12 meeting rooms open out to a central auditorium space for presentations and debates on SWIFT services, which also includes an interactive game to promote the organisation’s CSR programme.
The largest exhibit in the hall, the SWIFT stand does what few others manage: to provide a truly multi-functional space that allows the most important element of any exhibition to take centre stage – the delegates themselves.