Société Générale at Sibos 2018
Bold architectural statement
The innovative architecture for 2018 is a deliberate departure from the company’s pervious exhibition booth design, and our last concept in 2017.
The 2018 design reflects the ‘spectacle’ and ‘excitement’ that provides a direct link to their association with the Rugby World Cup.
The curved back wall and cantilevered ceiling create a space that evokes the form of an international rugby stadium. This bold architectural statement is balanced with subtle contemporary materials, that is impactful, yet sympathetic to the Société Générale brand.
The open plan layout of the space is designed to feel welcoming to the visitor.
The curved lines and transparent surfaces of the booth create a sense of movement, as well as providing a natural pathway through the booth that gives the space an intuitive feel.