Safra at Sibos 2018
Worldwide brand consistency
The use of premium finishes in conjunction with Safra’s corporate design guidelines ensured brand consistency once again for their presence at Sibos.
For the second consecutive year the Rapiergroup design team took inspiration from Safra's established retail design concept. The Brazilian brand was brought to life within the exhibition environment, with the exact same wall finishes along with a bold and eye catching 3D representation of their corporate logo design.
Key corporate communications were at the forefront of the visual identity through the use of integrated large format digital screens, providing cut through within the busy exhibition floor.
Away from the informal networking on the open areas of the stand space, enclosed private boardrooms were created with special attention to the acoustic environment to maximise privacy and high level customer meetings, complimented with a premium hospitality service.