Inspired by heritage
Inspired by Safra’s history and heritage, their presence at Sibos 2017 balanced the contemporary with the long standing elements of the brand and vision of founder, Jacob Safra.
The design provided a truly Brazilian experience, combining nature, warmth and modern design thinking. The collaborative areas were relaxed and social, perfect for engagement, yet professional, flexible and finished to an executive quality standard.
Our design team employed bespoke interior design touches, bringing together the authenticity of the latest Safra banking environments such as ‘hand painted’ wall coverings as well as modern use of glass, lighting and stunning video screen feature wall.
The centrepiece of the design was provided by a unique vertical golden Safra logo. Standing nearly four metres high, this striking feature, intricately manufactured with solid polished brass and integral lighting was an unmissable attractor and much talked about during the event.