Double-decker delivery at Goodwood Festival of Speed
Renault at Goodwood Festival of Speed 2016
Renault engaged Rapiergroup to design and manage their experiential space at the historic Goodwood Festival of Speed, launching three new models at the tier-one show.
With a working relationship stretching back to 1988, Rapiergroup were perfectly placed to realise Renault’s ambitions for the Festival. Designing, building and managing their two-storey event space on the Main Grid, we invited Goodwood’s 150,000 visitors to experience the new Renault Scenic, Mégane and Twingo GT via a mix of exclusive hospitality, product demonstrations and interviews with key Renault staff and drivers.
This core space was supported by two smaller moving exhibitions at the event. Managing all elements of the event, including planning, production, team transport and logistics, we also managed all 50 Renault staff present at the show – bringing together French and English teams to create a powerful brand experience at scale.