Celebrating 40 years of Renault’s involvement in Formula One


Automotive brand Renault celebrated 40 years of involvement in Formula One with an activation showcasing the past, present and future of motorsport at the 2017 Goodwood Festival of Speed.

Taking the brand out of a traditional sales environment and placing it within an experiential setting was key to allowing customers to explore the products and get to know the brand. Guests at Goodwood Festival this year were able to get a sense of the brand’s heritage and history, its current products and models and its vision for the future with their radical 2027 F1 concept car.

As well as the chance get up close and personal with the vehicles on display, visitors also had the opportunity to immerse themselves within the brand. The Renault stand featured a 10 metre wide LED screen providing the digital hub of the brands activity across the entire festival. Content included live action from the track, driver interviews, bespoke video content, social media activity and fan interviews. Essentially we produced “a day long live TV programme” every day of the festival hosted by our dedicated presenter. This resulted in excess of 16 million social media interactions.