A brand experience bigger than the sum of its parts
When QNB decided to attend Sibos 2015, the company called upon Rapiergroup to deliver its experience. QNB’s reputation as one of the world’s leading banks required Rapiergroup to extend the stand presence beyond the confines of the allocated exhibition space. The stunning design incorporated a unique ceiling structure created from 1,380 individually illuminated cylinders. The structure flowed organically across the space, softly transitioning through the full spectrum of QNB brand colours, creating a powerful and truly dynamic presence.
Cleverly designed discussion spaces and beautiful meeting rooms were supported by the latest technology to facilitate engagement. A bespoke, premium hospitality offering was developed where every element was considered, even ensuring the correct detail on uniforms. The resulting presence and experience reflected the QNB brand and objectives perfectly, but was something that everyone at Sibos talked about.