Ensuring maximum brand exposure for PPI at Sibos.
The stand design maintains its dominance within the exhibition hall, taking full advantage of the four meter build height available.
PPI’s exciting new brand was reflected in the updated graphic treatment applied throughout, including the high-level illuminated logos visible on all approaches to the stand ensuring maximum brand exposure.
Retaining a similar look and feel from 2016, the stand provided visitors an element of familiarity, whilst the new branding across the store front and back wall had great impact. A large screen was mounted to the front column running a looped corporate video. Streaming directly out into the aisle, this ensured PPI’s messaging reached all those approaching the stand. However, privacy was maintained within the high backed meeting cubes.