Immersive creative at the world’s leading financial exhibition
Innotribe stand – Sibos 2016
Since 2014, Rapiergroup has supported the management of the Sibos exhibition with individual stands at each event. This includes hosting SWIFT’s own presence at the exhibition – promoting SWIFT services and providing consultation opportunities for the organisation.
Innotribe is one of the key elements of Sibos; a networking forum for senior executives to discuss future trends in the financial sector. Focused on the technologies disrupting banking, the Innotribe exhibit at Sibos provides Rapiergroup with the chance to flex our creative muscles and present a SWIFT brand experience with a difference.
Working with George P Johnson and the SWIFT executive team to define the exhibit brief and creative strategy, we are responsible for designing and executing the Innotribe environment. For Sibos 2015 in Singapore, our stand playfully adapted the SWIFT identity into a striking curvaceous form to engage visitors. For 2016 in Geneva, our creative approach instead sought to evoke contrast – pairing an evocative post-apocalyptic exterior with a luxurious, feminine interior. Combining advanced display technologies with meticulous attention to detail, both stands ensured high-value visitor immersion and engagement.