Creating bespoke digital engagement platforms for Earthport at Sibos
Communicating Earthport’s global capabilities was a clear objective for Sibos 2017.
This was achieved by cascading information to visitors in a variety of ways. The complete back wall utilised clear and concise global messaging, while a bespoke interactive digital platform was created to allow customers to drill down into regional capabilities on the outward facing touchscreen.
This multi-channel communication plan also included an iPad version of the animation to facilitate one on one discussion with the Earthport stand team allowing greater personalisation during informal meetings within the lounge area of the booth.