All eyes on us at the world’s leading cardiology congress
All eyes were on Daiichi Sankyo at the European Society of Cardiology Congress, thanks to our standout exhibit to support the international launch of Edoxaban.
With a brief to express the simplicity and significance of the Edoxaban drug – a once-daily cardiological treatment – our design team disrupted category conventions with a striking pink cube that dominated the ESC event hall in Rome in August 2016. In turn, we helped Daiichi Sankyo raise awareness of their product breakthrough while staying firmly within industry regulations – something only possible given our sector expertise and experience of presenting at the ESC Congress.
Building on our 2015 installation with the addition of a 26-metre LED ribbon to tell the Edoxaban story, our exhibit interior offered a comfortable business lounge, refreshments and charging stations to engage delegates. The result? Excellent visitor engagement, and a bronze trophy win for ‘Best Exhibition Display, Stand or Feature’ at the International Business Awards in 2016.