Experiential retail concept in the heart of London’s Mayfair
Audi City is a digital car showroom format that uses state-of-the-art technology to make clever use of precious city space.
The showroom is based in Mayfair, London and visitors can experience every possible combination of the Audi range in a way never seen before in an Audi Centre.
Audi City London opened in July 2012. Rapiergroup was contracted early in 2012 to take responsibility for the selection and recruitment of a team of 10 Experience Hosts to work front of house in the Centre.
Rapiergroup continues to employ and performance manage this team of hosts which affords the agency a great opportunity to partner with the brand on what is a high profile, leading edge project for Audi.