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The design of  a ‘capital kit’ is desirable for many of our global pharmaceutical clients, providing a consistent brand and visitor experience as well as ensuring more global continuity.
Rapiergroup have been working with ALK, a world leader in immunotherapy, to produce a global look and feel to their congress exhibit program.

Some of the benefits they have been able to realise are:

  • One consistent corporate image in the 3D space as well as across their 2D content
  • Build cost efficiencies through amortisation
  • Improved material finishes
  • Greater quality of execution

Our in-house studio has carefully designed clever exhibit properties that function across various sizes, shapes and orientations and also produced a set of guidelines for uses across the world.

Rapiergroup has designed many capital kits that have typically been used over a three-year period, some for even as long as five years. We work closely with clients to understand the whole programme intended for the kit to be utilised. We then tier the programme by region and size of stand and propose the most cost effective solution, including regional storage and recommended build partners through a tendering process.

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