Celebrating Rapiergroup’s 30th birthday with a look back – and a look forward

What do Die Hard, the Volvo 440 and Nike’s ‘Just Do It’ campaign have in common?

Answer: they were all born 30 years ago.

And so were we, Rapiergroup became a standalone company in 1988, after demerging from Rapier Associates.

Today, the events world is almost unrecognisable from our early years. Gone are the days of paper project files, faxed communications and events taking second place in the marketing mix.

The events landscape has transformed. In this newsletter, we’ve taken a look back at the last 30 years and a glance forward to the next 30 – alongside our regular mix of blogs, industry news and case studies. Let’s get started!

Our latest insights

30 years of Rapiergroup: How the events landscape has changed, from the people who lived it

People power: Who do you need on your exhibition stand and why?

Helen Seaman, Chris Whittaker and Rob Brazier look back on 30 years of Rapiergroup, and how events and exhibitions have changed since 1988.

How the events landscape has changed, from the people who lived it

Rapiergroup shortlisted as a finalist for Stand Design & Build Supplier of the Year in the 2018 AEO Excellence Awards

The next 30 years of exhibitions and events

30 years ago, we had to call from phone boxes when on-site. What can we expect from the world of events in 2048?

Built to last: logistic considerations when creating your exhibition stand

10 event lessons from the World Cup 2018

With pitch invaders, surprise early exits and a tense final showdown between two old rivals, FIFA’s World Cup is arguably the world’s greatest sporting spectacle. What can brands learn from this year’s event?

Industry news

Wales Business Events has announced a new five-point plan that aims to capture an increased share of the global events market, including matching business events with the economic sectors in which Wales is strongest. Is Cardiff on your list?

Event attendance can be affected by hotel availability and pricing - and new research shows that while European hotel rates are up 2.1%, UK rates have fallen for the second time in three months. That’s arguably good news for the UK sector, which should attract international brand interest as a result.

The results of the UK Conference and Meeting Survey 2018 have now been published, revealing that while the number of conferences and meetings decreased between 2016 and 2017, events got bigger, on average. Last year, 92.8m delegates accounted for £18.1bn of direct expenditure to the UK.

A recent industry roundtable with MP James Heappey, chair of the All-Party Parliamentary Group for Events, covered the best ways for the UK to win business. Find out more here.

Case studies

We work with many different sectors, from finance to pharmaceutical and beyond. Here are some of the events we’ve delivered:

Branding and wayfinding at Sibos 2017

Offering a breakthrough bespoke logistic and creative approach for a longstanding exhibition client.

Creating a compelling content strategy for Renault

Managing staff experience at Audi’s Central Launch Training programme

Our mission: To ensure all Audi UK team members attending were living and breathing Audi’s brand mission.

Rapiergroup delivers exceptional events, exhibitions and conferences across the globe. For a truly tailored discussion about how we can help your brand, get in touch with our team today.

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We value your privacy and want to be clear about the data we collect, how we use it and your rights to control that information, which is why we've made some updates to our Privacy Statement.

We've made these updates to reflect the high standards established by the General Data Protection Regulation (GDPR), a set of laws passed in the European Union.

At Rapiergroup, we respect your personal data. We will never sell it to any third parties.

You can view our updated Privacy Statement here. If you have specific questions or concerns about the use of your data, please contact us.

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Rapiergroup is a trading name of Rapier Design Ltd. Registered Number: 2245988

Registered Address: Rapier House, 4–6 Crane Mead, Ware, Herts, SG12 9PW, U.K.