Insight, Sibos / September 27, 2018Our top 10 things to do in Sydney during Sibos 2018 Majestic and iconic, Sydney needs little introduction. One of the most culturally rich, picturesque and dynamic cities in the world – not to mention the financial epicentre of the Asia-Pacific ... Read More
Insight / September 21, 2018Remote working and the power of internal conferences A survey by Steelcase reveals 50% of UK office workers say their workplaces accommodate some form of remote working; YouGov says 54%. Once people take up the option, they tend ... Read More
Insight / September 13, 2018What can your corporate event learn from summer festival season? Over the past decade, festivals have become as synonymous with British summertime as Wimbledon, Pimms and BBQs in the rain. From Dorset to Dumfries, fields are transformed into bustling empires ... Read More
Insight / September 6, 2018Medical Millennials: The impact of demographics on conference strategies It’s no surprise that the working demographic is getting younger. According to a report from KPMG, Millennials - defined as those born between 1980 and 1995 - currently represent 35% ... Read More
Insight / August 23, 2018Want a memorable event? Activate the 5 senses Have you ever wondered why fragrance ads are so weird? We all know the formula: a beautiful woman or handsome man, lustrous visuals, and no real plot to speak of. ... Read More
Insight / August 22, 2018Social media for medical associations: How does it work and how do you do it? There was a time where the annual conference was the only time a medical association could get together, network, learn and gather information. That is still true to an extent, ... Read More
Insight / August 14, 2018Not selling is the new selling for exhibitors and exhibitions In one of the most iconic scenes in cinema history, Alec Baldwin’s character in Glengarry Glen Ross harangues his salespeople for their ineffectiveness. “A-B-C. A-Always, B-Be, C-Closing. Always be closing,” ... Read More
Insight / August 9, 2018Event survival guide for exhibitors Conferences and events can take their toll on our minds, bodies and spirits. Long hours on your feet, long days indoors, and infrequent meals - they can be a slog ... Read More
Insight / August 2, 2018Is tech really the future of events? Technology is the future. Our news apps are full of stories about AI, AR, IoT, smart cities, machine learning: exciting, powerful stuff that will change the way we plan, design, ... Read More
Insight / July 19, 2018From passive to active: flip the switch and make your event more engaging A 2016 report by the Event Marketing Institute claims that the biggest spenders on events - companies who budget $50-100 million per year - expect a 5:1 return on their ... Read More
Insight / September 6, 2018Medical Millennials: The impact of demographics on conference strategies It’s no surprise that the working demographic is getting younger. According to a report from KPMG, Millennials - defined as those born between 1980 and 1995 - currently represent 35% ... Read More
Insight / August 23, 2018Want a memorable event? Activate the 5 senses Have you ever wondered why fragrance ads are so weird? We all know the formula: a beautiful woman or handsome man, lustrous visuals, and no real plot to speak of. ... Read More
Insight / August 22, 2018Social media for medical associations: How does it work and how do you do it? There was a time where the annual conference was the only time a medical association could get together, network, learn and gather information. That is still true to an extent, ... Read More
Insight / August 14, 2018Not selling is the new selling for exhibitors and exhibitions In one of the most iconic scenes in cinema history, Alec Baldwin’s character in Glengarry Glen Ross harangues his salespeople for their ineffectiveness. “A-B-C. A-Always, B-Be, C-Closing. Always be closing,” ... Read More
Insight / August 9, 2018Event survival guide for exhibitors Conferences and events can take their toll on our minds, bodies and spirits. Long hours on your feet, long days indoors, and infrequent meals - they can be a slog ... Read More
Insight / August 2, 2018Is tech really the future of events? Technology is the future. Our news apps are full of stories about AI, AR, IoT, smart cities, machine learning: exciting, powerful stuff that will change the way we plan, design, ... Read More
Insight / July 19, 2018From passive to active: flip the switch and make your event more engaging A 2016 report by the Event Marketing Institute claims that the biggest spenders on events - companies who budget $50-100 million per year - expect a 5:1 return on their ... Read More
Insight / July 13, 201810 event lessons from the World Cup 2018 12 venues with a combined capacity of almost 600,000 people. Tickets priced from $20 to $1,000. The drive behind a $2.4bn boost in global adspend. The World Cup is probably ... Read More
Insight, News / July 2, 201830 years of Rapiergroup: How the events landscape has changed, from the people who lived it Thirty years is a long time in events. In the late 1980s, events were a low priority element of the marketing mix. Designs generally came from advertising agencies, feedback was ... Read More
Insight / June 22, 2018GDPR and events: What Europe’s new laws mean for data collection at events The General Data Protection Regulation is a Europe-wide set of data protection laws. It’s a long-overdue standardisation of best practice in data handling across Europe, which came into force in ... Read More
