Insight / September 6, 2018Medical Millennials: The impact of demographics on conference strategies It’s no surprise that the working demographic is getting younger. According to a report from KPMG, Millennials - defined as those born between 1980 and 1995 - currently represent 35% ... Read More
Insight / August 23, 2018Want a memorable event? Activate the 5 senses Have you ever wondered why fragrance ads are so weird? We all know the formula: a beautiful woman or handsome man, lustrous visuals, and no real plot to speak of. ... Read More
Insight / August 22, 2018Social media for medical associations: How does it work and how do you do it? There was a time where the annual conference was the only time a medical association could get together, network, learn and gather information. That is still true to an extent, ... Read More
Insight / August 14, 2018Not selling is the new selling for exhibitors and exhibitions In one of the most iconic scenes in cinema history, Alec Baldwin’s character in Glengarry Glen Ross harangues his salespeople for their ineffectiveness. “A-B-C. A-Always, B-Be, C-Closing. Always be closing,” ... Read More
Insight / August 9, 2018Event survival guide for exhibitors Conferences and events can take their toll on our minds, bodies and spirits. Long hours on your feet, long days indoors, and infrequent meals - they can be a slog ... Read More
Insight / August 2, 2018Is tech really the future of events? Technology is the future. Our news apps are full of stories about AI, AR, IoT, smart cities, machine learning: exciting, powerful stuff that will change the way we plan, design, ... Read More
Insight / July 19, 2018From passive to active: flip the switch and make your event more engaging A 2016 report by the Event Marketing Institute claims that the biggest spenders on events - companies who budget $50-100 million per year - expect a 5:1 return on their ... Read More
Insight / July 13, 201810 event lessons from the World Cup 2018 12 venues with a combined capacity of almost 600,000 people. Tickets priced from $20 to $1,000. The drive behind a $2.4bn boost in global adspend. The World Cup is probably ... Read More
Insight, News / July 2, 201830 years of Rapiergroup: How the events landscape has changed, from the people who lived it Thirty years is a long time in events. In the late 1980s, events were a low priority element of the marketing mix. Designs generally came from advertising agencies, feedback was ... Read More
Insight / June 22, 2018GDPR and events: What Europe’s new laws mean for data collection at events The General Data Protection Regulation is a Europe-wide set of data protection laws. It’s a long-overdue standardisation of best practice in data handling across Europe, which came into force in ... Read More
Insight / August 14, 2018Not selling is the new selling for exhibitors and exhibitions In one of the most iconic scenes in cinema history, Alec Baldwin’s character in Glengarry Glen Ross harangues his salespeople for their ineffectiveness. “A-B-C. A-Always, B-Be, C-Closing. Always be closing,” ... Read More
Insight / August 9, 2018Event survival guide for exhibitors Conferences and events can take their toll on our minds, bodies and spirits. Long hours on your feet, long days indoors, and infrequent meals - they can be a slog ... Read More
Insight / August 2, 2018Is tech really the future of events? Technology is the future. Our news apps are full of stories about AI, AR, IoT, smart cities, machine learning: exciting, powerful stuff that will change the way we plan, design, ... Read More
Insight / July 19, 2018From passive to active: flip the switch and make your event more engaging A 2016 report by the Event Marketing Institute claims that the biggest spenders on events - companies who budget $50-100 million per year - expect a 5:1 return on their ... Read More
Insight / July 13, 201810 event lessons from the World Cup 2018 12 venues with a combined capacity of almost 600,000 people. Tickets priced from $20 to $1,000. The drive behind a $2.4bn boost in global adspend. The World Cup is probably ... Read More
Insight, News / July 2, 201830 years of Rapiergroup: How the events landscape has changed, from the people who lived it Thirty years is a long time in events. In the late 1980s, events were a low priority element of the marketing mix. Designs generally came from advertising agencies, feedback was ... Read More
Insight / June 22, 2018GDPR and events: What Europe’s new laws mean for data collection at events The General Data Protection Regulation is a Europe-wide set of data protection laws. It’s a long-overdue standardisation of best practice in data handling across Europe, which came into force in ... Read More
Insight / June 15, 2018How to design your event with a millennial mindset Millennials, says the New York Post, are taking over the workforce - by 2020, they’ll comprise half of the people currently in employment in the USA. Forbes claims they’re the ... Read More
Insight / June 7, 2018The next 30 years of exhibitions and events Since Rapiergroup started out in 1988, we’ve seen fads come and go, experiential design and technological integration rise and rise, and every aspect of the event experience become interconnected. We’ve ... Read More
Insight / June 1, 2018Results and ROI: How to track the success of your exhibition stand Understanding the success of exhibiting is key for businesses wanting to make the most of their events strategy. Accurate reporting illustrates ROI (return on investment) and ROO (return on objective), ... Read More
