Insight / October 29, 2019 Why your pre-event communications must make your conference unmissable Many professionals receive event invitations on a weekly, if not daily, basis. Your event needs to stand out. In a competitive space, you have to build hype and excitement, and ... Read More
Insight / October 28, 2019 Event strategy: what is an immersive event anyway? Immersive is the new black. From films to music and from video games to exhibitions, prefixing an event with ‘immersive’ seems to be the done thing these days. But as ... Read More
Insight / September 30, 2019 Unleash innovation in your team: how to co-create your event strategy When we think about creativity and innovation, we often think about individuals - the ones who mystify and amaze us with their talent or their ‘genius’. We think of Madmen’s ... Read More
Insight / September 10, 2019 How to measure event success in 2019 Smart badges. Mobile apps. Virtual reality. Thanks to the rapid pace of technological change, events are a completely different experience today to how they were 10 years ago. Different from ... Read More
Insight / September 3, 2019 Live streaming: are you missing out? Did you know that 30% of people who watched a live streamed event attended the physical event the following year? Or that 92% of people who watch videos on their ... Read More
Insight / August 21, 2019 Rethinking event networking: the power of experience One of the primary reasons people attend events is to network - so say 75% of event attendees. Although our smartphones may say otherwise, meeting people face-to-face is still the ... Read More
Insight / August 14, 2019 Why are face-to-face meetings more crucial than ever? What’s the point of exhibiting at live events? They take time to plan, cost money and - in these technological times - we can get the same results with email ... Read More
Insight, Sustainability / August 5, 2019 Can you make your event carbon neutral? The events industry has not historically been known for its green credentials. Live events involve lots of travel (often international), transporting of goods, and consumption (and waste) of food, gas ... Read More
Insight / July 24, 2019 Who’s who in your Rapiergroup event team? It takes two to tango, and it takes twenty or more to put a compelling experience together – whether that’s an exhibition stand at an event or an entire conference. ... Read More
Insight, Sustainability / July 18, 2019 How to build sustainability into your event planning from the beginning When it comes to sustainability, the events industry hasn’t always been greener than green. By their very nature, events create a lot of waste and leave a significant carbon footprint, ... Read More
