Insight / December 5, 2019 Know your audience: how to engage expert delegates You’re planning an event - but if your target audience are experts within their field, what’s in it for them? What can you offer them that they don’t already know? ... Read More
Insight / December 2, 2019 Creating visitor personas: the key to creating unmissable event experiences If you were to ask everyone that visited your exhibition stand why they bought a ticket to that event, you’d get countless different answers. Some people might fancy a day ... Read More
Insight / November 29, 2019 A great event visitor experience starts with wayfinding When it comes to your event strategy, there’s so much to think about that often, the seemingly smallest or most obvious things are overlooked. Like wayfinding. You’ve created an immersive ... Read More
Insight / October 29, 2019 Why your pre-event communications must make your conference unmissable Many professionals receive event invitations on a weekly, if not daily, basis. Your event needs to stand out. In a competitive space, you have to build hype and excitement, and ... Read More
Insight / October 28, 2019 Event strategy: what is an immersive event anyway? Immersive is the new black. From films to music and from video games to exhibitions, prefixing an event with ‘immersive’ seems to be the done thing these days. But as ... Read More
Insight / September 30, 2019 Unleash innovation in your team: how to co-create your event strategy When we think about creativity and innovation, we often think about individuals - the ones who mystify and amaze us with their talent or their ‘genius’. We think of Madmen’s ... Read More
Insight / September 10, 2019 How to measure event success in 2019 Smart badges. Mobile apps. Virtual reality. Thanks to the rapid pace of technological change, events are a completely different experience today to how they were 10 years ago. Different from ... Read More
Insight / September 3, 2019 Live streaming: are you missing out? Did you know that 30% of people who watched a live streamed event attended the physical event the following year? Or that 92% of people who watch videos on their ... Read More
Insight / August 21, 2019 Rethinking event networking: the power of experience One of the primary reasons people attend events is to network - so say 75% of event attendees. Although our smartphones may say otherwise, meeting people face-to-face is still the ... Read More
Insight / August 14, 2019 Why are face-to-face meetings more crucial than ever? What’s the point of exhibiting at live events? They take time to plan, cost money and - in these technological times - we can get the same results with email ... Read More
