Audi UK has awarded Rapiergroup a two-year contract to deliver their Goodwood Festival of Speed Guest, Staff and Hospitality Management following a competitive pitch at the end of last year.
Goodwood is one of England’s greatest sporting estates and hosts the internationally famous Festival of Speed, one of the largest events in the British sporting and social calendar. Now the largest and greatest celebration of car culture in the world, the Festival of Speed attracts the most famous and accomplished drivers, in the world’s rarest and most exotic machinery, to compete up Goodwood’s legendary hill climb.
Rapiergroup will manage two core areas of Audi UK’s presence at the festival this June. This will include the creative theming, design and delegate logistics of their exclusive customer hospitality retreat – The Audi Orangery, and management of 140 Audi volunteers working at The Audi Pavilion..
The Rapiergroup events team will seamlessly manage all registration, ticketing, transportation , and accommodation requirements for Audi volunteers and guests of Audi, including the management of five hotels during the four-day event.
Jane Bown, Sponsorship, Events and Internal Communications Manager of Audi UK commented:
“The Audi UK presence at Goodwood Festival of Speed is one of the biggest projects of the year for us and requires a big team effort, we are glad to welcome Rapiergroup to the project team and for them to bring their logistics and guest management expertise to this large and complex event”.
Rob Brazier, Director of Rapiergroup commented:
“We have a long term relationship with Audi UK, and we are delighted to be working in partnership again with the Audi UK events team to deliver one of their highest profile UK events. Our past experience which included the Audi UK retailer network launch for Audi Q7 in May last year and our continued involvement with Audi City London enables us to deliver a premium customer experience and project management to the highest standards.”