The World Series by Renault set a new attendance record as more than 100,000 people experienced the UK leg of the motor sport series at Derbyshire’s Donington Park circuit on 8th/9th September.

An attendance of 55,000 on Saturday was topped by a crowd of 80,000 at the Sunday show, giving a total of 135,000 through the gates. This beats the previous best mark for the free event set last year by more than 40,000 and makes it the best-attended World Series by Renault race meeting in 2007.

Rapiergroup was embraced by the Renault Communications and Press / PR departments to become a truly integrated member of the organising team. We were the central point of contact for all Renault UK employees and their contractors for the creation of a spectacular trade fair within the infield of the 2.5-mile Grand Prix circuit. 3 distinct zones were created to highlight to the public Renault's expertise in Sport, Innovation and Family markets.

In total Rapiergroup handled over 30 clients and contractors, 30 event staff, 40 vehicles and displays from across Europe and in excess of 150 linear metres of graphics.