The Renault Z.E. Roadshow to launch the new range of Zero Emission (100% electric) vehicles came to London in September 2010.  Rapiergroup were called upon to find the perfect central London venue, design an on-brand interior and to manage the complete delegate experience for the event, in close collaboration with Renault UK and Renault France.

The venue chosen was The Old Dairy in WC1.  Just 5 minutes from Kings Cross, with a private car park and over 8,000sq ft of impressive open plan and highly versatile interior space, the Dairy provided a raw white backdrop for Rapiergroup to build a unique and interesting interior around the Renault Z.E brand.

Preparation for the 4-day event started with personalised e-invitations to Key Opinion Leaders, Members of Parliament, Fleet Managers and Press, and continued with daily management of the registration process through to assisting with travel and accomodation for guests.  The daily schedule was broken down into morning and afternoon sessions, starting with breakfast and a product briefing, and followed by test drives of the Z.E range around the streets of London. Each day a sociable lunch took place where the morning and afternoon guests mixed to discuss their opinions and experiences of the vehicles, which were very well received.