
Rapiergroup were commissioned to create a sustainability led campaign for GE's presence at Bright Green, Copenhagen 2009 (in conjunction with COP15). The challenge was to tell 7 individual stories but under one simple and impactful theme. Through sourcing new imagery to compliment the existing library shots, creative copywriting and working closely with each business unit, we created a visual call to action for the delegates and also a great talking point for the GE staff on their booth. Assets have since been requested by the media for ongoing PR.
