The National Restaurant Association wanted to re-design its exhibit for its 2008 Restaurant, Hotel-Motel Show® - the largest restaurant and hospitality industry trade show in the U.S.A. - to make a stronger statement and draw more attention.

They asked Rapiergroup to revitalise their old booth and to create touches that portrayed them as the premier business association for the restaurant industry in the U.S.A.

They could not have been happier with the result.

A colour makeover – this changed the whole tone and feel of the old stand and gave it a new exciting image, a far more attractive and vibrant impact.

The new two-layer fabric canopy features clearly separated branding from the main category messages – which were far more obvious.

And with that, the accompanying revamped graphics styling gave the lower level messages far more strength to the enticing members to inquire or apply at the show.

NRA provided very positive feedback, saying it was very pleased with the layout and changes that were made to the stand, and the professionalism and helpfulness of Rapiergroup onsite staff.

Even our own telesales team found praise in talking to other exhibitors from the show – "…the booth looked commanding, very impressive…" said one caller.

From here we hope to take the NRA on further in dynamic event solutions; really food for thought….