
Our challenge? Creating an exhibition stand to become an event in its own right - and to cover spaces from 100m2 to well over 2,000m2.
The answer? A stand that arouses curiosity and encourages the visitor to explore the whole stand from different angles. Products are presented in line with their communication priorities, distinguished by lighting, material finishes and the acoustic environment. Moving around our creation generates an experience, enticing the visitor to discover the whole stand.
We attracted attention by organising the space into distinct zones using display media to infuse the whole area with a feeling of rhythm and movement. The Renault stand - a place where visitors come to learn about the product range, concept cars, the world of motorsport and new products.