AUSA Winter 2008, in Fort Lauderdale in Florida, BAE Systems appeared with the biggest and some would say the best, stand at the show.  The new design was first unveiled in early 2007, and this time round added a new set of live marketing stages and display pods open the booth up further still.

All on a single level, it featured a shaded canopy, two large private meeting rooms and restyled display pods that took the previous advanced and unique designs on a stage further still and the star of this years show…a live marketing stage that allowed presenters to demonstrate systems, equipment and products whilst also talking visitors around other displays.   We enhanced the arena through dynamic use of sound-to-light performance support to make the experience memorable.

The stand held 4 huge vehicles and contained demonstrations and displays of over 40 exhibits, systems and products.

The follow up show a few weeks later, for the US Navy in Washington DC again proved that the new design by Rapiergroup really does achieve worldwide exhibition brand consistency for BAE Systems.

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